I once inherited a sales team drowning in manual lead triage: spreadsheets, Slack pings, and copy-pasted contact records. Two people (one in growth ops and one in revenue operations) needed to...
I run experiments every quarter to find repeatable ways to win back high-value...
I ran a tightly scoped, three-week pricing pilot that increased ARPU by 12% for...
I once inherited a fulfillment process that looked fine on paper but felt like...
I want to walk you through a margin-first approach to paid social that I’ve...
I’m going to walk you through a three-step outbound play that I’ve used to...
I used to treat involuntary churn—the customers who slip away because a card...
When I first started implementing revenue operations (RevOps) in small teams, I made the classic mistake of trying to mirror enterprise playbooks:...
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I’ll show you how to run a focused, practical audit of your marketing stack in 2 hours and find the redundant tools that are quietly costing you...
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I used to think the fastest way to respond faster to incoming leads was obvious: hire more SDRs. Then I ran a few experiments across startups and...
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I’ve run enough onboarding experiments to know there’s a predictable gap between “nice product” and “habit-forming product”: new users...
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I used to think a stalled deal was just part of the pipeline lifecycle — a natural casualty you reconcile at the end of the quarter. After a few...
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