Marketing Tech

Marketing Tech

How to run a cross-functional experiment board that turns marketing tests into a monthly $10k pipeline

I started running a cross-functional experiment board because I was tired of marketing “tests” that lived and died in Google Docs — promising...

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Marketing Tech

How to set up automated lead scoring with Salesforce and a single predictive model

I’ve set up automated lead scoring in Salesforce more times than I can count, and every implementation teaches me something new. The approach I...

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Marketing Tech

How to audit your marketing stack in 2 hours and cut redundant tools that cost you 30%

I’ll show you how to run a focused, practical audit of your marketing stack in 2 hours and find the redundant tools that are quietly costing you...

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Marketing Tech

How to create an onboarding funnel that increases first-month retention by 25%

I’ve run enough onboarding experiments to know there’s a predictable gap between “nice product” and “habit-forming product”: new users...

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