Businessproject / Marketing Tech
I once inherited a sales team drowning in manual lead triage: spreadsheets, Slack pings, and copy-pasted contact records. Two people (one in growth...
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I run experiments every quarter to find repeatable ways to win back high-value customers who churned. Over the years I’ve built and refined a...
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I used Klaviyo to build reactivation funnels for multiple e-commerce and subscription businesses, and one thing became consistently true: a simple,...
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I’ve helped multiple startups and mid-market teams cut martech budgets without sacrificing data quality or growth experiments. One repeatable...
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I started running a cross-functional experiment board because I was tired of marketing “tests” that lived and died in Google Docs — promising...
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I’ve set up automated lead scoring in Salesforce more times than I can count, and every implementation teaches me something new. The approach I...
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I’ll show you how to run a focused, practical audit of your marketing stack in 2 hours and find the redundant tools that are quietly costing you...
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I’ve run enough onboarding experiments to know there’s a predictable gap between “nice product” and “habit-forming product”: new users...
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