Case Studies

Case Studies

How to run a three-week pricing pilot that lifts ARPU 12% by testing anchoring and subscription add-ons

I ran a tightly scoped, three-week pricing pilot that increased ARPU by 12% for a B2B SaaS product. I’ll walk you through exactly how I set it up,...

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Case Studies

How to audit a SaaS onboarding flow in 90 minutes and implement three fixes that increase first-week activation by 40%

I ran a 90-minute onboarding audit for a B2B SaaS client last quarter and walked out with three fixes we shipped within a week. Two weeks later,...

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