Businessproject / Strategy
Pricing is one of those topics that sounds simple until you actually try to change it. For mid-market offerings—where buyers are sophisticated,...
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The relationship between teachers and students in French schools is a central part of the country’s education system, shaping not only academic...
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I want to walk you through a margin-first approach to paid social that I’ve used with startups and scaleups to cut CAC by ~20% while growing the...
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I run pricing teardowns for clients on a weekly basis. They’re one of my favorite exercises because they’re practical, fast and—when combined...
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I want to start with a simple truth I’ve seen work again and again: abandoned carts are not failures — they're opportunities. When someone drops...
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When you sell high-ticket products, the temptation is to treat advertising like a volume game: spend more, get more customers. I’ve learned the...
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I once inherited a paid media account where the team was convinced that cutting bids across the board was the fastest way to improve profitability....
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Why I reverse-engineer competitor go-to-market (GTM)When I audit a market, I don't start by guessing. I start by reverse-engineering the strongest...
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I run experiments all the time. Not because I like dashboards (I do), but because experiments are the fastest way I know to turn uncertainty into...
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When I work with early-stage founders, one of the first conversations I try to have is about metrics. It’s tempting to celebrate shiny growth...
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