Businessproject / Strategy
When you sell high-ticket products, the temptation is to treat advertising like a volume game: spend more, get more customers. I’ve learned the...
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I once inherited a paid media account where the team was convinced that cutting bids across the board was the fastest way to improve profitability....
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Why I reverse-engineer competitor go-to-market (GTM)When I audit a market, I don't start by guessing. I start by reverse-engineering the strongest...
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I run experiments all the time. Not because I like dashboards (I do), but because experiments are the fastest way I know to turn uncertainty into...
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When I work with early-stage founders, one of the first conversations I try to have is about metrics. It’s tempting to celebrate shiny growth...
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I run pricing experiments the way I run growth experiments: with a clear hypothesis, tight measurement, and a focus on repeatability. Over the past...
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When I run a 90-day growth sprint, my north star is simple: get measurable impact fast. That doesn't mean chasing short-lived spikes — it means...
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