Businessproject / Sales
I build outbound systems that actually book enterprise demos — not just spray-and-pray cadences that waste reps’ time. One of the most reliable...
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When I design referral programs for mid-market SaaS, my north star is simple: generate predictable, qualified leads without resorting to discounts...
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When I first started experimenting with product-led demos, I expected faster deals. What I didn't expect was how dramatically they would change the...
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I often see teams copy competitor pricing pages verbatim and then wonder why they can't close enterprise deals. A public pricing page is a marketing...
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I used to treat product demos as a performance: a polished walkthrough of features, a few success stories, a handful of screenshots, and then a...
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I’ve rebuilt churned enterprise accounts more times than I can comfortably admit — and each win taught me something repeatable about...
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Hiring a salesperson is easy. Scaling that hire from zero to quota in their first 30 days is where most teams stumble. I’ve seen it dozens of...
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I’ve launched referral programs for three B2B SaaS companies over the past six years. Some worked beautifully and became a reliable source of...
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I used to think customer interviews were a qualitative exercise that lived in the marketing or product team’s world — useful for empathy, not for...
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I’ve designed commission plans for startups and scale-ups in Europe and the UK, and one lesson keeps coming back: a well-crafted plan does three...
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