When I first started experimenting with product-led demos, I expected faster deals. What I didn't expect was how dramatically they would change the conversation we had with enterprise prospects —...
I want to show you how to build a unit-economics scorecard that will flag a 10%...
I’ve helped multiple startups and mid-market teams cut martech budgets...
I once inherited a subscription business where the finance team was confident...
I often see teams copy competitor pricing pages verbatim and then wonder why...
I used to treat product demos as a performance: a polished walkthrough of...
I’ve rebuilt churned enterprise accounts more times than I can comfortably...
I’ve helped dozens of companies shave weeks off their cash collection cycle by treating order-to-cash (O2C) as a set of discrete, fixable processes...
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Why I reverse-engineer competitor go-to-market (GTM)When I audit a market, I don't start by guessing. I start by reverse-engineering the strongest...
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I’ve negotiated dozens of supplier contracts across product launches, SKU rationalizations and scale-ups. Reducing cost of goods sold (COGS) is one...
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I run experiments all the time. Not because I like dashboards (I do), but because experiments are the fastest way I know to turn uncertainty into...
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When I work with early-stage founders, one of the first conversations I try to have is about metrics. It’s tempting to celebrate shiny growth...
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I remember the first time a fulfillment failure landed on my desk: a major e‑commerce partner had 1,200 delayed orders after a warehouse system...
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I’ve set up automated lead scoring in Salesforce more times than I can count, and every implementation teaches me something new. The approach I...
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I run pricing experiments the way I run growth experiments: with a clear hypothesis, tight measurement, and a focus on repeatability. Over the past...
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I used to think customer interviews were a qualitative exercise that lived in the marketing or product team’s world — useful for empathy, not for...
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I often get called in when a subscription business looks healthy on top-line MRR (monthly recurring revenue) but struggles to make predictable...
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