I once inherited a sales team drowning in manual lead triage: spreadsheets, Slack pings, and copy-pasted contact records. Two people (one in growth ops and one in revenue operations) needed to...
I run experiments every quarter to find repeatable ways to win back high-value...
I ran a tightly scoped, three-week pricing pilot that increased ARPU by 12% for...
I once inherited a fulfillment process that looked fine on paper but felt like...
I want to walk you through a margin-first approach to paid social that I’ve...
I’m going to walk you through a three-step outbound play that I’ve used to...
I used to treat involuntary churn—the customers who slip away because a card...
I used to treat product demos as a performance: a polished walkthrough of features, a few success stories, a handful of screenshots, and then a...
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I’ve rebuilt churned enterprise accounts more times than I can comfortably admit — and each win taught me something repeatable about...
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When you sell high-ticket products, the temptation is to treat advertising like a volume game: spend more, get more customers. I’ve learned the...
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I used to see the same pattern in every company I helped: a messy knot of customer disputes, untracked emails, manual credit notes and a steady drip...
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I started running a cross-functional experiment board because I was tired of marketing “tests” that lived and died in Google Docs — promising...
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Hiring a salesperson is easy. Scaling that hire from zero to quota in their first 30 days is where most teams stumble. I’ve seen it dozens of...
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I’ve launched referral programs for three B2B SaaS companies over the past six years. Some worked beautifully and became a reliable source of...
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I once inherited a paid media account where the team was convinced that cutting bids across the board was the fastest way to improve profitability....
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I’ve helped dozens of companies shave weeks off their cash collection cycle by treating order-to-cash (O2C) as a set of discrete, fixable processes...
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Why I reverse-engineer competitor go-to-market (GTM)When I audit a market, I don't start by guessing. I start by reverse-engineering the strongest...
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