Businessproject / Sales
I’ve launched referral programs for three B2B SaaS companies over the past six years. Some worked beautifully and became a reliable source of...
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I used to think customer interviews were a qualitative exercise that lived in the marketing or product team’s world — useful for empathy, not for...
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I’ve designed commission plans for startups and scale-ups in Europe and the UK, and one lesson keeps coming back: a well-crafted plan does three...
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I used to think the fastest way to respond faster to incoming leads was obvious: hire more SDRs. Then I ran a few experiments across startups and...
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I used to think a stalled deal was just part of the pipeline lifecycle — a natural casualty you reconcile at the end of the quarter. After a few...
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